Clients have been asking me whether affiliate marketing is a good strategy for startups and other businesses trying to grow. They often sound sceptical but my answer is always YES. If I had to point out any disadvanteges of starting an affiliate program in an early stage of growth, only very few would come to my mind, if any. I will get to these later, let’s focus on the advantages first.
The Pros Of Running An Affiliate Program
To make sure that we’re all on the same page, let’s see Wikipedia’s definition of affiliate marketing:
“Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate’), and the customer”.
– Wikipedia, The Free Encyclopedia
For those of you, who prefer visualisation over text, here’s a short video on what affiliate marketing is and how Post Affiliate Pro works:
Why Is Affiliate Marketing A Good Option For Startups?
According to eMarketer, “46% of marketers consider affiliate marketing to be “very cost effective” as it relates to customer acquisition, second only to email”.
- You only pay for results
Unlike traditional advertising methods, affiliate marketing is the most cost effective one. If your affiliates don’t perform and bring leads, they simply don’t get paid. Have you ever received a check from Google saying that your AdWords didn’t bring enough revenue so they’re giving you your money back? Me neither. - You don’t spend time on advertising
Let others do the work for you so you can worry about other, more important issues, or issues that you have skills for. You don’t need to be a marketing expert, neither you have to learn any marketing methods to run an affiliate program. Simply setup your affiliate program and then payout your affiliates once a month. That’s where your job ends. - Get lots of traffic and improved SEO
Lots of affiliates generate lots of backlinks. In addition Post Affiliate Pro makse sure that all of your links are SEO friendly. - Find Super affiliates and you’re golden
You don’t need hundreds of affiliates to succesfully run an affiliate program. In general, most of businesses have 3-5 Super affiliates who generate more than 50% of the revenue from their whole affiliate program.
What are super affiliates and how can I find them? Stay in touch, subscribe to our newsletter and you will find out in our next week’s blogpost! Meanwhile you can test Post Affiliate Pro in a free Demo.
Share this article
Affiliate marketing is partner marketing – you just don’t know it
Discover the evolution of affiliate marketing into partner marketing and unlock the benefits of collaboration. Learn how to find the right partners to expand your reach, boost credibility, and achieve shared goals. Explore the secrets to successful partnerships and take your marketing strategy to the next level!
How to Create an SEO Affiliate Marketing Strategy
Explore how to effortlessly boost your online presence with SEO affiliate marketing. Learn essential tips for success, including the power of long-tail keywords, and discover the benefits of upfront investment. Optimize your affiliate marketing strategy with trusted tools like Post Affiliate Pro, and start earning without the hassles of product creation. Unlock the potential of SEO-driven traffic and maximize conversions today!
Affiliate marketing for beginners
Discover the essentials of affiliate marketing for beginners with Post Affiliate Pro. Learn how to build an audience, create engaging content, and use marketing channels to earn commissions. Unleash your passion for your niche, showcase products through video, and boost sales with special deals. Dive into the world of affiliate marketing today!
How to become an affiliate marketer
Discover how to become a successful affiliate marketer with our comprehensive guide. Learn essential strategies, from building a personal brand and creating quality content, to choosing the right niche and products. Unlock the lucrative potential of affiliate marketing and boost your income today!
How to use Social Media for Affiliate Marketing in 2023
Explore the power of social media for affiliate marketing in 2023! Discover strategies to optimize Facebook, Instagram, Twitter, and Pinterest for higher engagement and conversions. Learn how to use targeted ads, optimize profiles, and engage with your audience for remarkable affiliate success. Unlock the potential of social media and boost your affiliate earnings today!
Digital marketing vs affiliate marketing: understanding key differences
Explore the essential differences between digital and affiliate marketing in this comprehensive guide. Understand how these two powerful strategies can boost your brand's growth and visibility. Discover real-life examples, key participants, platform dependencies, and resource requirements to craft a winning marketing strategy. Uncover the budget flexibility and content creation dynamics that set digital and affiliate marketing apart, and learn how to leverage each for maximum impact. Dive in now to elevate your marketing game!
