14 Landing Page Optimization Tips To Skyrocket Your Conversions

was absolute winner we made a lot of.
money with that angle and products are.
the same thing you need to capture what.
are they going to solve in a daily uh.
routine what is it going to change for.
their fly for for their family and we.
use that like an emotional headline we.
start like over there on top like 95.
people looking.
from the united states.
like some social proof.
our headlines are usually very strong.
then.
we have the offer names and reviews.
irresistible description explaining how.
this offer will reduce the pain or.
achieve the desire and very important.
and how much amount of time that list it.
should be problems not benefits what.
problems are they going to solve then we.
have usually a gift or a video of the.
product news sometimes it's actually the.
ad the best ad.
some reviews.
and this button is an absolute winner we.
got it from clickbank we've been using.
it since then.
and some payment options.
some guarantees.
a safe uh trust like a kind of sign.
fast shipping like i said the pr i use.
the the brand of the websites right.
there.
then i introduced the product with some.
logical benefits i have pictures like.
professional pictures taken from.
multiple angles i have like this urgency.
call to action throughout the whole.
though all the website.
you need to be very.
careful to not look scammy so what we do.
is we try to offer something for free.
for the next 15 minutes if you buy now.
you're gonna get something for free we.
have actually physical progress that we.
give as a gift but you can actually add.
a book ebook.
or something digital it's gonna work as.
well.
then we use like simplicity after all.
this text all this information we just.
use icons how is this going to help your.
daily life.
this is very important how the product.
works nobody not everybody realizes that.
but use a gift very easy few images your.
your websites need to be not heavy it.
needs to be like light.
and put a step by step how are they.
going to use that very simple like i.
said.
you know people.
don't have the same level of.
education that we have sometimes.
then we use some social proof with.
videos and because we don't want them to.
watch the video we use transcripts of.
the best highlights underneath it they.
don't actually watch it they prefer to.
read it.
then again the cta because i'm if they.
click on the cta they're going to be.
thrown there and that's where we.
introduce the bonus.
that's like clickbank style as well but.
it still works it's like very simple.
like a yellow background.
we tell them they're going to give a.
free gift.
if they buy it in the next 15 minutes.
explain a little bit about what i'm.
giving away.
and it creates a little bit of.
reciprocity so they watched the ad they.
read the whole thing they're there and.
it's just a nice gesture they're gonna.
feel like you're giving them something.
back.
and then the most complicated part so we.
uh usually create three bundles like the.
first option should be like this is not.
worth it not worth buying.
the second option should be the like the.
best seller and you should make it stand.
out you have to put it best seller.
our second bundle is the best selling.
bundle we don't sell many much of the.
first we sell more of the second and a.
few of the third increases are the third.
is just to increase our aov by like a.
lot.
something uh to make it reliable the.
guarantee you'd be very specific on how.
they can get their money back.
guarantee how uh the shipping is today.
is not okay to exaggerate if you're a.
next day delivery if you're gonna take a.
month.
but just be sure that you make it clear.
then we use some authority again a lot.
of people read the website until the end.
so how many products we sold we have.
usually big numbers so it makes a big.
difference.
then we have some comparisons like our.
product against the the one that you can.
buy anywhere usually we don't pick.
products that you can buy anywhere by.
the way we usually sell stuff that you.
look at it and you say why where can i.
buy this i have absolutely no idea.
and call to actions to the end and then.
faq it's very important the faq you grew.
with customer support later on but.
you need to kill the objections that.
they have and that was like the main.
point of click pain from the 59 minutes.
at least 20 was just killing objections.
and then some reviews what's the.
you know like some pictures uh some i we.
usually pick reviews if the product is.
solving a specific pain i use those.
reviews of people talking about that how.
it solved that pain in the beginning.
and it creates social proof some extra.
tips.
so the whole landing page should be.
emotion logic and fomo fear i'm missing.
out.
fear of missing out is very responsible.
for your conversion rate so you should.
not look at look away.
you think you need to think funnels not.
only landing pages but we tried the.
whole e-commerce kind of thing.
but we we find that funnels work way.
much better so it's a landing page and.
then we have upsells and then we have.
down down sales i saw.
my friend was showing me the other day.
the guy has like uh 11 upsells that's.
genius.
it increases your lv using upsells and.
down sales and in today's world with cpc.
is getting.
crazy like they are we need to have like.
a bigger.
average order value.
optimize it differently for mobile some.
some people don't pay attention to it.
but it's all that matters the the clicks.
are cheaper on mobile so that page.
should be perfect i don't even pay that.
much attention to the desktop i designed.
all the websites on mobile first then.
i'll check out the the rest.
list bundle you can test it list bundles.
from more expensive to cheapest it.
varies a lot we have a very expensive.
product we did that it kind of worked.
because it's easier to.
downsell them to upsell.
uh you need help you need to learn how.
to create an anchor and an anchor is.
usually like this is not worth it and.
this is much better.
uh there's a lot of pricing content on.
the internet it's very important to read.
it.
the presentation of the price uh try not.
to use the the money sign and sends to.
make it looks bigger it looks.
expensive just use like two or three.
numbers and that's it.
and small not bold.
and green.
extra tips don't offer too many options.
you're just going to make everybody.
confused.
get rid of distracting.
movement and disposable content as well.
every time i finish a landing page i.
read it again and i'm repeating myself.
over and over delete.
uh create sending out call to actions.
you you can be creative if you want you.
don't need to use order now if your.
product allows you to use something.
different try something different and.
try using contrasting colors on the.
buttons they should not be the same.
color everywhere as a website.
don't count only on facebook then go go.
shopping adwords display amazon tick.
tock table that helped us a lot.
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