–Hidden comment
Use attributes in format region_from and region_to= to change the languages showing in language switcher.
Available regions are:
europe_from europe_to
asia_from asia_to
mideast_from mideast_to
america_from america_to
Example:
europe_from=0 europe_to=22 will put all languages (ordered in language switcher settings) from 1 to 21 to Europe region:
asia_from=22 asia_to=25 will put all languages from 23 to 24 (so only 2) into Asia region.
Track key metrics, optimize push code, and understand subscriber values by country and offer type to lower acquisition costs and improve conversions in push ads traffic. Measure lifetime value and revenue per subscriber for better ROI.
Understanding and optimizing key metrics in push ads traffic is crucial for affiliate marketers aiming to maximize their revenue. With the increasing competition in the push advertising space, knowing these metrics can be the difference between success and failure.
One of the foundational steps in optimizing push ads is refining your push code. A well-optimized push code, particularly one with a reduced file size, ensures faster page load times, which directly impacts conversion rates. Faster loading pages mean higher conversion rates for acquiring subscribers, ultimately lowering the cost per subscriber. Utilizing CDN services like Amazon S3 CloudFront can further enhance performance by compressing and caching files, reducing overall CDN costs.
Affiliate marketers targeting global audiences must understand the varying value of subscribers from different countries. Each country and acquisition source presents unique demographic characteristics, influencing the value of traffic. For instance, the value of traffic from native campaigns in the US may differ significantly from pop ads traffic in the same region. It is essential to track these variations to optimize campaigns effectively.
The performance of different offer types can vary widely based on traffic and subscriber demographics. For example, sweepstakes offers might perform exceptionally well in one region, while utility or dating offers may not. By tracking and analyzing the performance of different offers, marketers can shift their focus to higher-performing offers and optimize their strategies accordingly.
Tracking the lifetime value (LTV) of subscribers over a specific period, such as 90 days, provides insights into the revenue potential of your audience. Additionally, understanding revenue per subscriber within the first week can help marketers determine the viability of their campaigns. For instance, if a subscriber costs $0.10 to acquire but generates $0.05 in revenue within the first week, the campaign is on track to break even or become profitable in the following weeks.
Lowering the cost of acquiring subscribers is a critical metric for any affiliate marketing campaign. This can be achieved by split testing different landing pages or employing varied tactics in native campaigns to encourage subscriptions. Offering incentives, such as discounts or rewards, can increase subscription rates and lower acquisition costs.
Optimizing push code reduces file sizes, leading to faster page load times and higher conversion rates, ultimately lowering subscriber acquisition costs.
Track the performance and revenue generated by subscribers from different countries, considering the unique demographics and acquisition sources of each region.
By understanding which offers perform best with specific demographics, marketers can focus on high-performing offers, improving overall campaign success.
Evaluate the total revenue generated by a subscriber over a defined period, such as 90 days, to determine their lifetime value.
Utilize split testing, optimize landing pages, and offer incentives to encourage subscriptions and reduce acquisition costs.
So if you don't know all the main key metrics,you're going to really find yourself in trouble.
and not making much money. So some parts that are really, really important is.
to measure, optimise, and know your numbers. Right now, in the push space,.
competition is extremely intense. It's blown up over the last year and so if you don't.
know all the main key metrics,you're going to really find yourself in trouble.
and not making much money. So like I mentioned earlier, we spent a lot of time optimising our push codebecause our main acquisition source was.
through pop traffic. And to make sure that we accomplished that right, we.
really focused on what type of scriptingwe wanted to use, how we structured it, all these.
features that we wanted to build in advance,So we didn't have a bunch of changes later on, we.
would just add some smaller features later on. But the benefit of optimising your push code is if.
you get the file size really, really small,then for pop traffic, the pages load really quick.
So that means my conversion rate to acquirea subscriber, goes up. And it means that I paid.
less for a subscriber. So that's why that's important. You also want to serve your files from CDN,.
such as like Amazon has three cloud front type of stuff. But the purpose of that is you can compress images,.
you can compress all that kind of stuff, you can alsocache the files so they load quickly.
And that'll reduce your CDN costs. You want to make sure your tracking the.
value of subscribers by country. So if you're targeting more than one country.
and you're trying to get presence globally,make sure you understand that every country has very,.
very different value as well as every acquisition source. So if you're getting traffic from your native campaigns.
in the US, versus traffic in the US on pop ads. They are very, very different values because there's.
different demographics behind the scenes. So understand that and make sure.
that you plan to track those details. Same thing with offer type. You have certain types of offers that.
might work well in the US,based upon the type of traffic and type.
of subscribers you have that worked better. So you want to make sure you can detect like if.
sweepstake offers are performing really, really well,but all your utility offers or your app offers or dating offers are not performing that great, you want tomake sure you can track and measure that and start shifting the better performing offers to that traffic. And that changes also by country. So know your lifetime value. I like to look at lifetime.
value over a 90-day period. Most of your value has already reached well before then.
But over a 90-day period is what I like to look at. And I like to look at my revenue per.
subscriber on a shorter period of time. So look, I want to know within the first 7 days of.
acquiring a subscriber, how much they're worth to me. Because then if I'm paying $0. 10 and I know that in.
the first 7 days they're worth $0. 05, I recoupedhalf my money back, and if I keep promoting to them.
in the next week or the next two weeks,then I'm breaking even. You want to see that growth.
You want to make sure that you have some stats thatyou can measure. That way when you're starting off,.
you know if you're on track to hit good metricsbefore spending a ton of money and spending a.
ton of time into investing in subscribers thatyou're never going to back out. So you don't want to spend, you know, $1,000 in a.
country where you're spending $0. 03 per subscriberbut after two weeks, they're only worth a penny or.
half a penny, that means you're going to losea lot of money or it's going to take you a really.
long time to get your money back. So always focus and look for ways that you can lower.
your cost of acquisition. That's really one of your biggest levers.
If you're acquiring subscribers through pop traffic,for example, that's really split testing the type of pages.
you're using. If you're acquiring subscribers,through your native campaigns then there's different.
tactics that you can get them to subscribe. Based on, hey, save an extra 5%. Or some kind of.
call to action where you get them to subscribebased on a reward-based scenario.
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