Accelerated Creative Testing: How to Validate Scalable Creatives with Facebook Ads

Because one creative might work with one idea.
but not necessarily with others. We are looking for creatives that can be.
scaled with multiple audiences. The accelerated creative testing process to.
validate scalable creatives with Facebook ads. Because you can only scale the creative that is scalable,.
you can only scale angles that are scalable. Once you've identified that, you can scale them. So these are the best practices. These worked.
for most cases, obviously there are a lot of differentplacements. A lot of different platforms you can.
customise your sizes, you can customise thecreative itself, but this will work for 90% of the time. Product or person using the products show vividly.
So you can either show the product or you can showthe person using the product. You can have the concise.
ad copy up to 280 characters. Just a few. Kind of like the main points, then use mobile-compatible formats so it's either 1:1 or 4:5 videos. Videos are short and can be watched with sound off.
So the captions would identify this main bullet pointsthat have came from initial research.
So again, it just comes back to that research. Just comes again and again, and you just.
repurpose it. Put your unique selling point in the headline. Then.
use faces whenever possible becauseFacebook can identify whether there is a person smiling.
in the ad and Facebook gives you higherrelevancy score. That's a very simple way to.
have higher relevancy score. Do not just run one test with new creatives.
So we'll have 4-5 different ad sets with the samecreatives to make sure that we are excluding outliers. Because one creative might work with one audience,.
but not necessarily with others. We're looking for creatives that can be scaled with.
multiple audiences. Then run a PPE campaign with the same ad.
So you just copy the post ID, drop them intoPPE campaign and run them to accumulate the social proof, lower the CPMs and get more proof on your ads. And then again, I think that's where a lot of people are.
overspending because if your ads are not good,they're not scalable. There's no point of spending more.
on them. They'll not get better. So spend like $5,100 if your KPIs are very important,.
I'll show you exactly what KPIs we are aiming for. You just scale them and try new variations.
And you haven't crackedit yet if they're not getting yougood results and good ROAS. For me, these are the metrics that I watch out for.
CTR link unique over 3%. This is not the case with all products, but most of the.
products that we see a lot of traction withand we are able to scale to $100,000 / $200,000 /.
$500,000 per month. $1 million per month in ad spend,these are the metrics. So CTR link unique over 3% and.
then CPC link unique less than $1. And average watch time of 10-seconds plus. So ideally, if you have a video, that would be a long watch time because again, Facebook will give you thepreference if your videos are watched for a long time. So these are some of the stats here. You can see.
the click-through rate here 7. 84%. Cost per unique link click $1. 05 so cost.
per link click is a bit on the higher side,but click-through rate is where it needs to be.