Best Affiliate Marketplace for Podcasters

hi my name is Travis Allbritton head of.
content at buzzsprout and in this video.
I'm going to explain why the brand new.
buzzsprout affiliate marketplace is the.
best way to start monetizing your.
podcast so for most podcasters when you.
start talking about monetization.
strategies the one that they tend to go.
towards is the CPM model where the.
podcast host reads an ad promoting a.
product for company and then that.
company will reimburse them or pay them.
for that endorsement based on the number.
of downloads that that podcast episode.
receives so when you have a large.
podcast they can work out pretty well.
for you but unless you're getting tens.
of thousands of downloads for every.
single episode it's very difficult to.
make the CPM model work and in fact many.
companies that are in the business of.
sponsoring podcasts host using this.
model of cost per thousand downloads.
they won't even work with you unless you.
have upwards of 50,000 downloads per.
episode so while the CPM monetization.
strategy does work for some it really.
leaves a lot on the table a lot lacking.
when it comes to the rest of us everyone.
else that has a podcast now another way.
that you can get compensated by.
promoting products on your podcast is by.
becoming an affiliate and doing.
affiliate marketing and that's different.
than a CPM based model because with an.
affiliate model you get paid as the.
podcast host whenever the company that.
you're promoting makes money so for.
example if you sell a $100 widget then.
that company would then turn around and.
give you $20 as your reward is like a.
finder's fee for helping them gain a new.
customer but when you're first getting.
started it's difficult to find an.
affiliate program that will pay you in.
cash.
most entry level affiliate programs are.
referral programs where if you send.
someone some business they give you.
store credit right 30 dollars off your.
next purchase from that company there's.
only so many mattresses that you really.
need in your house before you run out of.
places to put them and if you want to.
get into an affiliate program that does.
payout in cash you.
typically have to pass their level of.
influence requirements and so if you.
have a smaller show or a smaller.
audience quite often you don't meet the.
standard that they have for people they.
accept into their affiliates program and.
that's why we created the brand-new.
buzzsprout affiliate marketplace to help.
independent podcasters get started with.
monetizing their podcast without any of.
the restrictions or limitations that.
typically come with trying to become an.
affiliate and so each of the companies.
each of the products that we feature.
inside of our marketplace meet four.
important criteria number one they have.
to be high quality products with a broad.
appeal so if you haven't done Xin.
dragons podcast or a homeschooling.
podcast each of the products in our.
marketplace could potentially be a great.
fit for your audience number two each of.
the companies within our marketplace pay.
out cash for this affiliate program so.
if you generate a $100 sale and the.
commission is $35 you would get that in.
$35 cash not as a $35 coupon number.
three each of these companies has given.
buzzsprout an exclusive commission that.
is higher than what you can get on your.
own and the number for each of these.
companies has waived the level of.
influence requirement that would keep.
many podcasters from being able to take.
advantage of these affiliate programs.
the bus proud affiliate marketplace.
truly is the best way to start.
monetizing your podcast no matter how.
many listeners you have and all you need.
to get started is to have your podcast.
posted with less sprout so if you want.
to start a new podcast you just go to.
buzzsprout comm and sign up for a new.
account or if you want to migrate your.
existing podcast from a different.
podcast host we have a really simple.
tool that shows you what your podcast.
will look like inside a buzz sprout and.
our support team is here to help you.
with every step of the way and any.
questions that you have well we hope you.
enjoy the new bus route affiliate.
marketplace and as always keep.
podcasting.
you.