Best Traffic Strategy for Affiliate Marketing

question is which traffic source is.
better for affiliate marketing is it.
better to create content and go after.
organic traffic.
or is it better to run paid ads on.
platforms like facebook that's what.
we're going to talk about here today.
um really the the short answer is uh.
both and what i mean by that is.
obviously when you're first getting.
started.
it's easier to create content to get.
traffic because.
uh content is essentially free um it.
drives free traffic you just create.
content that attracts your ideal.
customer for the affiliate program that.
you're promoting.
maybe offers some value does some.
pre-sell and then makes the.
recommendation to the product.
that you're offering once again it's.
free other than.
time whereas if you go over and you.
start running.
paid ads you're going to be kind of.
under the gun from the get-go meaning as.
soon as you start paying for ads.
money's going out before it's coming in.
and quite honestly.
um ads aren't as cheap as they used to.
be and uh.
you know there's a lot of noise in the.
space so if you're if your ad copy is.
not dialed in.
if you're if your follow-up funnels your.
follow-up email sequences.
aren't fine-tuned and optimized you're.
going to have a hard time being.
profitable with.
cold traffic so it depends on really how.
much of a budget you have.
to just throw away while you're testing.
and optimizing so really.
what i like to do if i'm starting a new.
campaign even after years of doing this.
is i like to start with a content.
approach.
i create content not to grow a massive.
audience if that happens.
great if you provide value that will.
happen as a result over time but really.
what i'm trying to do in the beginning.
is i'm trying to create.
content uh that attracts my ideal.
customer.
provides a little bit of value builds up.
trust and rapport.
brings people into my funnel so a i can.
start generating affiliate commissions.
without uh going in the red right.
because contents basically free right.
free traffic.
but what that also allows me to do is it.
allows me to a build up a little bit of.
an audience but.
b more importantly is to optimize my.
systems.
uh because even after doing this for.
eight years there's really no way to.
know like.
what what piece of sales copy is really.
going to resonate what email is just not.
only going to get the clicks but it's.
going to get the purchases.
and really the only way to figure that.
out is by testing so when you bring.
people in with content really there's no.
risk it might take a little longer but.
you can test and optimize.
with free traffic plus you're building.
up your brand your audience and a.
backlog of content.
well that is what's going to help your.
ads be profitable down the road when it.
comes time to scale because a you're.
going to optimize your system right.
your website is going to be optimized.
your email follow-up sequence is going.
to be optimized.
so all of those things are really honing.
in on what's converting.
getting you closer to profitability when.
you go.
and start running ads but also.
those ads are also going to be made more.
profitable by the content.
you create and what i mean by that is.
when you generate leads from like say.
facebook.
people might buy on the first go around.
if you have a good bridge page or.
video sales letter or something but a.
majority of the leads that you generate.
from facebook aren't going to convert.
well luckily instead of just trying to.
sell them.
and then they put up their wall and say.
no thank you you can refer them back to.
your content that's.
already created because that's where you.
started.
and then that's going to help warm them.
up again like re-warm them up and then.
you're going to make more sales.
on the back end you know a week or two.
weeks or a month down the road.
which is going to help compensate for.
the initial ad spend and hopefully make.
your ads.
profitable but on the other side of that.
too is then when you're running paid.
traffic and you're referring them to.
your content then your content is going.
to start growing faster as well right.
because.
if you're bringing people onto your.
youtube channel from outside sources.
then that's obviously going to go faster.
and.
more views generally means more people.
like people attract people.
so the short answer is you absolutely.
have to do both.
i would start with content when you're.
optimized start.
by running retargeting ads first right.
just start.
couple five ten dollars a day running a.
retargeting ad.
to people who have already hit your.
website because you generated the leads.
with.
organic traffic right then you can run a.
bunch of retargeting ads and figure out.
which ones are converting into affiliate.
sales.
so now you have all of these systems.
optimized where you can finally.
confidently.
hopefully start running cold traffic to.
your affiliate marketing campaign so i.
know that was short i know that was.
sweet but i just wanted to get right to.
the point.
if any questions let me know uh in the.
comments and if you want to work with.
my number one affiliate partner the one.
that i have found is converting the best.
right now because.
that's important then go ahead and go to.
my15daychallenge. com or follow the link.
somewhere around this video.
uh start with the 15 day online business.
builder challenge jump on in.
and then become an approved affiliate so.
you can promote.
this product that is just converting.
like crazy.
we'll see in the next video bye now.