Game-changing CRO tactics

let's start with the end in mind meaning.
the last speech and what you shared on.
stage maybe you can give us like the.
three main takeaways yeah so conversion.
rate optimisation it's all about getting.
free money so imagine this right and.
this is the case study that I shared on.
the stage you are we had a website.
converting at 2. 8 percent and then we.
increased it like to 5. 3 percent and.
that's a double like we literally.
doubled the conversion so let's say.
you're spending a thousand dollars a day.
on ads right and you're bringing in.
$2000 at 2. 8 now with that you increased.
it to five that $1,000 would bring in.
four thousand dollars so it's free money.
you're not spending any more on ads but.
your website is converting more so.
cheaper CPAs more margins more of like.
higher RVs more and more money and more.
to your bottom line and that was the.
whole subject of this presentation so I.
guess the top main three things I would.
say that you need for CRO is number one.
you need to understand it's a process.
it's not you know it's not changing your.
call-to-action button from green to.
orange and it's all about data right so.
your opinion does not really matter as.
weird as that sounds I'm sorry but it.
doesn't and assumptions are your worst.
enemy in this part of the business it's.
all about data the way that I do that.
usually is I formally I hypothesis I.
structure design and then I test it out.
but maybe I'm into academic about that.
how do you do it because you want it you.
want to be lean about that and just get.
the process actually change the step by.
step process but in a nutshell is you.
build your pages you install your heat.
maps your recording and all that.
tracking pixel and stuff you sent.
traffic you collect the data you look at.
the recordings you come up with theories.
like what why why people are clicking.
there what people are not clicking here.
what if we change this so we can get.
that and then you make this changes and.
you send more traffic and then you find.
the winner like okay the split test is.
the winner then you take that you rinse.
and repeat so the idea is to always be.
trying.
to be the control beat the control day.
and night that's that's your job as a.
marketer as a CRO as a media buyer like.
even in the media by side you know like.
you have an ad on Facebook your job is.
to have a better ad of course the same.
thing with the CLO your job is to have a.
better converting page if you look at.
your funnel and if you look into.
conversion rate optimization what are.
the three top things you should look at.
so it depends where people are leaving.
in your funnel like when we talking.
funnel we're talking you know the.
landing page the checkout page the.
upsell page the downside page Thank You.
page which is also important but most.
people ignore so let's say people are.
dropping off your your checkout page.
right they are adding to cart but at the.
checkout you're building a funnel.
whatever platform you are on and people.
are dropping on to check out why I mean.
we know they like that they click they.
went to the page they read more or less.
your copy they liked what you're selling.
then they went to the checkout page.
usually people drop of the checkout page.
because you don't aspire confidence to.
buy from you people don't like they read.
the the checkout page and there is.
nothing that push them like that.
emotional Authority Authority is not.
existent like now you know no money-back.
guarantee no FAQ no phone numbers know.
who you are no logo no what do you call.
them the trust seals you know Visa.
MasterCard all of that that helps so.
when they are dropping for the checkout.
page you know it's more or less an.
emotional problem or the flow of your.
checkout page is bad or what I see is.
your offer on the landing page doesn't.
match your offer on the checkout page so.
and this happened a lot to Shopify click.
the ad free shipping today they go to.
the page free shipping if you buy today.
okay I took card to go to the checkout.
for 95 shipping doesn't work not ideal.
now know what I mean so it's either like.
in the checkout is either an emotional.
thing or your offer is not congruent.
with what you actually have on the.
checkout page now that's how you break.
it down so most people you know look oh.
my god my product is not working my.
funnel is not working and you need to.
know what is not working what's the.
fastest way to find out how you're.
broken so yeah so basically what you do.
you know you install your heat maps you.
install your recordings using hot jar or.
crazy egg or whatever software are you.
using and.
take the traffic there and here is here.
is another thing most people like will.
settle for less oh I'm good they got.
four percent conversion rate I'm good no.
you're not you need to be trying to beat.
that get to five get to six get to seven.
not I mean you're never good there is.
someone else who will win outwork you we.
will convert more than you who can.
afford more you know who can afford to.
spend more to acquire the customer.
because of his cro like his conversion.
rate is double venue and then you will.
be out of business.
fantastic that was more thank you thank.
you always a pleasure.