Google Shopping Network: Increase Your Google Network Exposure

Aright, this is the first power switch.
Campaign priority levels. So essentiallyas you're setting up different campaigns,.
you can tell Google what to look at first. So specifically, what the heck are.
power switches? Alright. These arecontrols within the Google Shopping.
Network that allows you to tell Googleto send you different type of traffic.
based off your campaign objectives. And it also is going to allow you toincrease your exposure on the entire.
Shopping Network at no additional cost,and then lastly, it's gonna help give you.
a competitive edge when you're actuallyscaling your ads on the Shopping Network. So what does that look like?This is the first power switch.
Campaign priority levels. So essentiallyas you're setting up different campaigns,.
you can tell Google what to look atfirst. High-priority says hey Google,.
look at this campaign for us first. Medium-priority says hey, if.
there's another high-priority look atthis campaign objective second, lastly is.
low-priority. That's the thing thatthey're gonna look at last, and all the.
different campaigns that you have set up. So within campaign priority levels,.
number one, I highly recommend using thiswhen you're actually doing manual bidding, okay. Next is the segmentation within your campaigns.
when scaling with lots of products andstuff, the reason why you want to tell.
Google what campaigns to look at firstis we can actually set up different.
types of audiences within the ShoppingNetwork to tell them to look at.
different campaigns. So an example is, let's just say,.
you want like a bunch ofgeneric campaigns that end up in one.
campaign type because we know thatgeneric traffic doesn't convert as much.
as longtail keywords. So what wecan do is we can actually set up one.
campaign and tell Google, put ahigh-priority on all the people that are at.
the top of the funnel. I still want those people coming to my.
website but I just don't want to spendthat to spend how much money for them.
And then next we can set ourcampaign that we're going to spend more.
money on, as a low-priority campaign,which is gonna be like a second campaign.
if you're setting up a funnel and we cansay, hey Google all the longtail keywords.
that come, send them to this campaign causeI'll pay you more money, but.
only send them to me if I'm actuallylooking for that quality of traffic.
So the next thing you've got to dois make sure that you actually turn on.
the targeted networks or targetingnetworks specifically in the shopping.
campaigns. So when you'reactually setting a campaign up,.
Google is going to asklike, hey do you want your products to.
show up on the Search Network? Do youwant your products show up on YouTube?.
The Search Network mostly is checked bydefault, but YouTube, if you guys don't.
have that checked, if you want to go insideyour campaigns right now, check that so.
you can start actually running trafficon YouTube too. So with.
that being said this works for any typeof campaign type. Any campaign types that.
you guys have, you want to make sure thatyou turn this on and make sure that you.
enable it pretty much on all thechannels that are that Google is going to.
allow you to, right. Then lastly, wealready talked about Google services, but.
when you make sure that you have theSearch Network turned on, and YouTube.
turned on, Google is going to look at allthat as they're seeing all the queries.
that's happening on other channels anddifferent device types with surfaces,.
and is gonna start to display yourtraffic on the Google Display Network.
Again, for the same rates that you'realready paying on the Shopping Network.
So specifically the firstpower switch that I've talked about with.
the networks, this is what it looks like. So pretty much websites that have like.
this search phrase or search boxspecifically on their websites, that's.
where you're gonna start to show upspecifically with that. YouTube, if.
you guys haven't noticed again, when youhave that box checked, on YouTube right.
underneath the videos, Google is actuallygonna start taking a look at the terms.
and they're gonna start displaying youon YouTube as they see that your.
campaigns are doing well specifically onthe Shopping Network. Then the last, power.
switch is enhanced CPC. So that'swhere it looks like inside the campaigns.
if you're already running campaigns, youjust click on settings and then you'll.
see it in the bidding section. So with enhanced CPC, the only time that you.
want to turn this on is when you'reactually starting to hit a ceiling for.
your traffic. So I've talked to quite afew people that's here, they're like hey.
Earnest, I'm kind of matching out interms of traffic, I'm not able to.
you know scale things up a little bitmore. This is a perfect time to actually.
turn on this third power switch. The nextthing is point number two, I.
only recommend ever turning this on onceyou have at least 30 conversions for.
either your product and/or that campaigntype. Because if you don't,.
essentially, I don't have like a lot oftime to go into enhanced CPC but.
inevitably, you give your controlover to Google to increase how much you're willing to pay-per-click and when theyhave more data specifically on the.
products it is that you're selling,they're only going to increase that by.
on average about a 20-30%variance but when you don't have.
a lot of data inside your campaigns,essentially Google just gonna.
shotgun around and try to figure out howmuch they should charge you. So out of all.
that, point number two is the mostimportant thing to write down.
Lastly is when you have, like when Italked about the data and stuff inside.
your campaign, like I just mentioned,Google's not gonna charge as much when.
you do that. So essentially all you do isjust click that little checkbox, boom.
Then now Google's going to enhance yourCPC to allow you to kind of leapfrog in.
front of your competition as you'reactually one of your ads for your campaigns.