How to Scale Your Website Effectively with AI

we now have the world of chat GPT.
and everyone loves chat GPT my opinion.
on it is.
good you can do things at PACE but as an.
SEO guy is Google going to reward this.
content for the long term.
I'm not so sure I think you have to.
have to.
tweak it slightly and I'm going to talk.
to you about some of this stuff that I.
do so I over the past couple of months.
have been trying and testing a whole.
bunch of different AI stuff even over.
the past couple of years I've been using.
Jasper and a whole bunch of other stuff.
and I've had some decent results but.
again the way it catches up with you the.
websites go back down.
so I've seen it on that website I've.
seen it on that website I've scaled.
websites up to a decent level.
and the fallen off a cliff so using.
AI content.
alone is not perfect then what did I do.
of course I still want to use AI I'm as.
lazy as everyone else.
I use crowbot which is a paraphrasing.
too so I'll let the AI.
spit out the content.
I will then use something like.
quailbot. com.
which basically paraphrases the content.
I will then I'll just let you guys take.
your photos if you're taking a note of.
that so cloudbot. com.
I then run it through grammarly because.
AI.
rates in American English.
they leave commas out and stuff like.
that so I run it through grammarly just.
to make sure it's a little bit more on.
point and someone may go in and change.
some of the headings and tweak a little.
bit but it's just a Content editor.
rather than someone chumming out the.
content so we're letting.
EI do the heavy lifting then we run it.
through cloudbot then on to grammarly.
accumulator and boom eggs on the web see.
fast we can do it at a much bigger scale.
and that's what we all want now.
running it through something like a.
grammarly you see at the top right hand.
side it's given a 98 score.
and a very low plagiarism score now.
you're never going to have it perfect.
but you can see it's two percent.
plagiarism so that process in terms of.
adding content helps me do things a lot.
faster and I can scale websites a lot.
faster so that's my little content.
strategy there and some of the tools.
that I use.
now that as I say forms part of the.
process many businesses out there do not.
have a rigid process whether it's for.
link building whether it's for Content.
you've got to have a rigid process that.
someone can follow and publish stuff at.
skill.
now you can see.
keyword insights is another great tool.
um that I use to do keyword research.
and you'll be able to see you can export.
that it gives you your topical clusters.
it gives you everything that you need to.
do and so many people that have these.
content websites are not doing keyword.
research so make sure you are using.
tools like keyword insights you could.
same Rush hrefs whatever do your keyword.
research and make sure that you.
understand.
what a topical cluster is.
and this does it all for you now I spoke.
about this slide last year.
I still do a lot of consultancy calls.
and a lot of talks with people.
and they still don't understand what a.
topical cluster is now in short.
podcasts is the example here.
and podcast is the main core topic.
and then you've got all your support and.
articles.
those little black lines are internal.
links which are all those support.
articles are going to link into the main.
podcast page that forms a proper topical.
cluster it makes Google it makes it.
easier for Google to grow and understand.
that that whole cluster's about.
and people are still not doing that.
they're starting here dramatized.
podcasts and that's the core page that's.
all they've got on their website start.
with the main one and then pick off.
everything else form your topical.
twister and then move on to the next one.
and the next one.
now when you give your content writer a.
brief.
again there's a tool that does that for.
you you don't have to do all this stuff.
manually and that tools phrase which I.
just showed you there.
the.
copyright and brief.
has to be detailed remember.
your copywriter or your editor probably.
doesn't know jack about what you're.
selling so you can give them a brief.
and it gives you the overview the.
questions that people ask it gives you.
the the topical cluster and all that.
kind of stuff so phrase. io is part of.
the toolkit that I use as well and as.
you see that is what my content create a.
creation process looks like and that is.
a huge that's 50 of the job right there.