Let’s Brainstorm Some Products!
The video explores brainstorming Amazon products for a niche market by understanding audience goals and researching relevant products. It provides exercises to generate a list of potential products, offering insights into effective affiliate marketing strategies.
Exercise 2 Let's Brainstorm Some Products! Amazon Affiliate Marketing for Beginners
Brainstorming Amazon Products for Affiliate Marketing Success
When venturing into affiliate marketing, choosing the right products is crucial for success. Here's a structured approach to brainstorming Amazon products that align with your affiliate marketing niche, using a method designed to identify and address the needs of your target audience effectively.
Understanding Your Audience's Needs
The first step is to clearly define your niche and target audience. For instance, consider a niche focused on new business owners who have just secured their first dedicated office space. This specific audience can guide your product selection process.
The Brainstorming Approach
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Identify Your Audience's Goals (Whats): Begin by listing the things your audience might want to achieve. This could include enhancing productivity, creating a comfortable work environment, or streamlining operations.
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Link Goals to Motivations (Whys): Next to each goal, add the words "so that" and complete the sentence. This exercise helps you understand why your audience wants to achieve these goals. For example, "Enhance productivity so that time is maximized for business growth."
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Research Products: With a clear understanding of the goals and motivations, research products that can help your audience achieve their objectives. This step involves compiling a list of potential products to promote.
Overcoming Brainstorming Challenges
If you encounter difficulties in identifying goals, consider these prompts:
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Magic Wand Scenario: If your audience could wave a magic wand to eliminate a pain point, what would it be? Identify products that address these pain points.
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Challenges to Overcome: Instead of focusing solely on what your audience desires, consider what they want to avoid. List these challenges and find products that can help.
Building a Compelling Product List
With these strategies, you'll develop a robust list of product ideas that cater to your audience's needs. This approach ensures that the products you choose to promote not only resonate with your audience but also address their core motivations and pain points.
FAQs
What is the importance of understanding audience goals in affiliate marketing? Understanding audience goals helps tailor product recommendations to meet their specific needs and motivations, increasing the likelihood of conversion.
How can I identify products that address my audience's pain points? Consider scenarios where your audience wishes to eliminate challenges and research products that provide solutions to these issues.
Why should I consider what my audience wants to avoid? Understanding what your audience wants to avoid can reveal additional needs and opportunities for relevant product promotions.
Video transcript
[Music].
let's get straight into our second.
exercise.
once again check out the link in the.
description for templates to help you.
complete it.
now that you're clear on your niche.
let's start brainstorming amazon.
products related to your niche that.
might be worth promoting.
for the rest of the exercises in this.
section we'll use the example audience.
of new business owners that have just.
secured their first dedicated office.
space.
for our first brainstorming approach.
start by listing out your audience's.
whats or things that people in your.
niche might want to accomplish.
try and come up with as many as you can.
then next to each of them add the words.
so that and complete the sentence in.
other words by achieving the what what.
is the why that is being satisfied.
this prompt helps you to link people's.
needs to the reasons why they need to do.
them.
this will be particularly helpful when.
making content about your affiliate.
products so you can more effectively.
frame how the product addresses your.
audiences why in the content you produce.
now from the table you've just built.
research products that can help with.
addressing your audience's what's which.
will subsequently address their whys and.
start putting together a list of.
products.
your list can look as simple as this.
if you're finding it difficult coming up.
with what's for your audience consider.
the following prompts.
if your audience could wave a magic wand.
and make a pain point disappear what.
would it be.
what products could help address that.
pain point list them out and research.
products that could fix them.
instead of thinking about what your.
audience is running towards which is all.
we've focused on so far what are they.
running away from.
list them out and research products that.
could help with that.
and with that we should now be building.
up a nice list of product ideas.
we're going to continue to grow out this.
list with our next exercise.
see you there.
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