Low Ticket vs. High Ticket Offers

hey guys what's going on my elias here.
ceo of build to impact and today's.
question is how do i confidently.
position my offer so that way i can.
transition from low ticket to high.
ticket i love this question because that.
means that you are now.
in a position to sell high ticket or.
you're working to get there because you.
know the benefits of selling high ticket.
you know that selling high ticket better.
positions you as an expert and it allows.
you to attract high quality clients that.
has been my personal experience and it's.
also been the experience of the hundreds.
of women that i have helped transition.
into high ticket now when you have been.
building up a habit of selling low.
ticket a couple of things can happen.
one you get so used to selling low.
ticket that you feel really nervous to.
increase your prices because for a while.
subconsciously you've been telling.
yourself that you weren't worth a.
certain amount and what can also happen.
is that your audience gets so used to.
you selling low ticket that you fear.
that if you do increase your rates that.
they're going to kind of look at you.
like well who does she think she is to.
sell high ticket i've been buying these.
49.
or 99 or you know 150 dollar courses for.
all of these years from her and why is.
she now selling something for 3 000 plus.
dollars.
now i am not against low ticket.
oftentimes people think that i am but i.
am against low ticket when you don't.
have the volume to support low ticket.
and what i mean by that is if you don't.
have a big following you're not going to.
be able to make enough money to actually.
sustain a business by selling low ticket.
items and when it comes to high ticket i.
believe that if you have been in your.
industry for four five six seven upwards.
of 20 years and you have gained a level.
of mastery with your skill set or.
expertise you should be charging for the.
value that you provide so now if you're.
trying to communicate the value of your.
expertise because you've been relying on.
the price point to make sales a couple.
of things that you need to consider is.
what is the transformation that is going.
to happen once people invest in my.
coaching program or my service you need.
to be very clear on the result or the.
outcome that people can expect once they.
go through your process and speaking of.
that you also need to be very clear on.
what your process actually is when it.
comes to positioning yourself as an.
expert and selling something high ticket.
people are not buying a course or a.
program or a live event they're buying.
access to a proven process or a proven.
system so you need to be very clear on.
whatever your signature framework is or.
your signature system or processes so.
you can clearly articulate to them how.
you can get them from where they are.
feeling stuck feeling anxious feeling.
like they're dealing with problems that.
they no longer want to deal with to.
getting them to their end goal what is.
their ultimate desire if you can show.
them that you can close that gap and if.
their pain point is deep enough they're.
going to want to pay whatever it is to.
be able to get rid of that problem you.
have to make sure that not only when.
you're selling high ticket that you're.
just charging a lot of money but you.
need to make sure that you are selling.
to people who are dealing with a pain.
point that they're almost desperate to.
get rid of so if you're selling to.
people who kind of sort of want the.
transformation they're not going to see.
the value in it those are the people who.
want to get things for free those are.
the people who want to get things at a.
discounted rate people who invest in.
high ticket are wanting results quickly.
and they're wanting results without a.
lot of trial and error so they are.
relying on your proven system or method.
to be able to get them there and they no.
longer want to deal with the pain or the.
problem or the suffering that they're.
dealing with.