Should you work with PPC affiliates?

if you're curious about what PPC.
affiliates do or how to work with them.
or if you have affiliates that are doing.
PPC in your affiliate program now and.
how you should approach that watch this.
video we're gonna talk all about it stay.
tuned.
[Applause].
[Music].
alright I was having a great.
conversation with a client today they.
had a PPC affiliate in their affiliate.
program they didn't really know how they.
were driving traffic they just knew that.
they saw conversions and the performance.
was good but they kind of had some some.
thoughts that they might be doing.
something negative and they didn't know.
how to actually work with that partner.
to to figure that out before I dive into.
that let's kind of back up a little bit.
and just talk just have a primer on what.
a PPC affiliate is so a PPC affiliate is.
someone who signs up for your affiliate.
program and they use paid search results.
in order to drive traffic and the way.
they do that is usually in two ways.
one is that they bid on non branded.
keywords and non-branded keywords are.
basically maybe industry terms that once.
they've been on those terms products or.
services related to those terms will.
show up and the paid search result the.
results as they do that they put in.
their affiliate link for your product or.
service and direct people fund that paid.
ad to your site to buy your product or.
service and that affiliate gets.
Commission so it's kind of just.
leveraging a PPC ad budgets on their.
sides and and then they get a commission.
for that effort for promoting that.
product or service and the paid search.
results there's also branded terms or.
what we call trademark terms so if.
you're a merchant like coca-cola and you.
have an affiliate program someone.
hypothetically could sign up for the.
coca-cola affiliate program bid on the.
trademark term coca-cola and then their.
affiliate link would show up and search.
results right the next topic is probably.
the most interesting thing that everyone.
asks is should I work with PPC.
affiliates and the answer is.
it depends now most companies have kind.
of hard set rules against trademark.
bidding right they don't want anyone to.
bid on their trademark because.
oftentimes they are using PPC budgets.
internally or managing you know PPC.
efforts internally and it just raises.
competition with them right now in other.
cases on non branded or other types of.
terms I say it's contingent on what you.
know your industry and your business.
right there are some trusted PPC.
partners and I always say trust it you.
really have to build a relationship with.
them because the idea is that you need.
to know what type or how they are.
promoting and their terms and they're.
not going to do anything that's going to.
step on your internal PPC efforts and.
vice versa now there is also you know if.
you don't have a PPC team internally if.
you've never done PPC FX but you do have.
an affiliate program then oftentimes if.
you work with a trusted partner they'll.
have someone come in and do those.
efforts for you and get paid on through.
the affiliate program on a commission.
basis another question I get is should I.
don't work with PPC affiliates but.
you've kind of piqued my interest so.
should I work with PPC affiliates I.
think it really goes back to you know if.
you don't have someone internally or a.
team internally managing your PPC.
efforts that kind of has to be your.
decision making right if you do have.
something like that and you trust them.
and you are putting a lot of investment.
time energy and resources into that team.
then it probably doesn't make sense to.
have an affiliate do it do that for you.
if you're a smaller company and you.
don't have the budget time or resources.
and you want to work with trusted PPC.
affiliates then then try it out I would.
just be very mindful on if you two have.
kind of limits on what you want to do.
you know max bids that that affiliate.
can do are caps on that they have to do.
daily or monthly in order to not compete.
with you and perhaps some clauses.
related to you know trademark terms all.
right that's it.
everything I.
I can discuss about PPC affiliates how.
to work with them what they do and so.
forth if there's something I missed or.
if you have a kind of ancillary question.
- anything I cover today in today's.
video please leave a comment below and.
click like if you got any value out in.
this video if you want more resources to.
help you grow your SAS base affiliate.
program head on over to up Foundry comm.
slash resources my name is Taylor and.
I'll see you in the next video.