The Holy Trinity of Campaign Automation

if you're running a lot of traffic like.
millions and millions of clicks per day.
just doesn't make sense to make it on.
manual that is why automation is super.
super important right now.
if you want to run your business at.
scale i believe in a holy trinity of.
automation process.
like a classic stop and go campaigns.
which are fundamental ones of course.
budget optimization and of course.
bulk campaign and ask creation which is.
of course saves you a lot of time.
so classic stop and go of course there.
isn't not like a black box no ai if we.
are talking about like optimization in a.
facebook and google.
we are talking about like a simple if.
else construction which will be how very.
very useful in your in your campaign.
running what about like a one tiny if.
else like if conversion rate like like.
less than one percent then do something.
with your campaign okay but.
what if.
there are a bunch of roles for every.
campaign for example if you're running.
your weight loss uh.
offers.
you have like a lendings pre-landings.
bunch of creatives texts and stuff you.
need to optimize that and that's a not a.
simple solution especially if you're.
running uh that kind of campaigns in a.
different ad networks so.
what gonna do.
uh my best solution was at that time and.
of course uh this time is actually works.
you are passing all the information.
you're to your sub account in your grant.
tracking tool and.
you're creating bunch of rules of like.
your each sub account and.
uh providing some kind of i'm calling it.
a strategy of media buying your campaign.
so you can create this strategy.
and you can scale up.
this strategy and extrapolate this.
strategy to.
dozens and dozens of campaigns that's.
very helpful especially if you have a.
lot of team in your in your company and.
the onboarding process will be super.
easy because you don't have any endless.
spreadsheets and google documents about.
how you're running campaigns you have a.
tracking tool you have a bunch of.
strategy and you can show this strategy.
to your current team as well so we are.
running a lot of campaigns everything is.
going okay we have a positive roi.
everything is going okay.
but.
what if you going much much more bigger.
and that's how the proper agencies are.
doing that so uh.
these particular agencies we are working.
with uh running lots of loss of traffic.
you can see in all these statistics and.
you cannot be manual if you are running.
such tremendous amounts of traffic so.
they're working with the uh like.
internal media buying team they are.
working with external affiliates and for.
each campaign for each advertiser they.
have a lot of a lot of rules about how.
uh how ultimate your kpi cr and other.
other metrics you can you know apply to.
your.
uh and to your marketing campaign.
[Music].
[Applause].
[Music].
you.