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The video outlines using specific, less saturated hashtags on Instagram to boost visibility and create multiple touchpoints with potential customers, enhancing sales and trust. It highlights the strategy's significance in affiliate marketing for expanding reach and increasing earnings.
In the world of affiliate marketing, standing out on social media platforms like Instagram can significantly amplify your reach and impact. Zach Benson, an Instagram marketing expert, has shared an effective strategy for gaining 50k followers in just three months. His insights on hashtag usage can be directly applied to affiliate marketing, offering a pathway to grow your audience and increase sales conversions.
A common pitfall for many marketers is the use of overly generic hashtags. Tags such as #travel, #fashion, or #fitness have hundreds of millions of posts, making it nearly impossible for new accounts with limited followers to gain visibility. Instead, Benson suggests starting with more specific hashtags that have a lower volume of posts. This approach allows your content to stand out in a less crowded space.
For example, if you're promoting a travel-related affiliate product, instead of using #travel, opt for hashtags like #TravelAndExplore or #TravelThereNext, which have significantly fewer posts. By targeting hashtags in smaller increments (10,000 to 200,000 posts), you increase the likelihood of your content ranking within the top posts, thereby enhancing visibility.
To effectively manage hashtags, Benson recommends creating multiple sets of 20 to 25 hashtags. These should be rotated throughout the week to determine which combinations yield the best results. By continuously optimizing your hashtag strategy, you can consistently rank high in search results, leading to more frequent exposure.
The ultimate goal of this strategy is to create multiple touchpoints with potential customers. As users repeatedly encounter your content, they become more familiar with your brand, fostering trust and recognition. By establishing this rapport, you increase the chances of converting viewers into buyers, thus boosting your affiliate marketing success.
How can I find niche-specific hashtags? Use Instagram's search function to explore related hashtags. Start with a broad keyword and note the suggested tags that have lower post counts.
Why should I rotate my hashtags? Rotating hashtags helps identify which combinations are most effective, enabling you to optimize visibility and engagement.
What is the ideal number of hashtags per post? While Instagram allows up to 30 hashtags per post, using 20 to 25 strategically chosen tags is recommended for best results.
By implementing these Instagram strategies, affiliate marketers can significantly improve their social media presence, driving more traffic to their offers and ultimately increasing sales conversions.
So every single day, when people search something that they want to wear, something they want to buy,or a place they want to travel to, they're gonna be able to see your postand see your page and.
see your products every single day. The next step that I'm going to be.
teaching guys is about hashtags. So there's a lot of misinformation.
about hashtags. People are using thehashtags that are super generic, like.
super basic that have hundreds ofmillions of posts on them. So if.
you open up your Instagram app and youtype in the hashtag #travel or.
#motivation or #beauty or #fashion or#fitness. These hashtags have hundreds of.
millions of posts on them, so thelikelihood of you actually showing up.
for that hashtag are zero right. Especially if you're just starting out,.
you only have a couple thousandfollowers, maybe like 50 to 100 likes per.
post. The likelihood of you actuallyranking for fashion or a fitness supplement, it's like slim to none. So I recommend that you guysstart off with a super generic, basic hashtag, you type that in and Instagram is going to show you allthe different hashtags that are related.
to that basic one. So for example,travel right. So I typed in travel,.
you can scroll left andright and up and down, and Instagram is.
going to show you all of the relatedhashtags to that #travel.
and so I found a couple like,#TravelAndExplore and #TravelThereNext.
These have 100,000 or 120,000 posts on themand so what you want to do is you guys want to use hashtags that have smaller number of posts on them. So I recommend creating multiple sets of hashtags using hashtags that have between maybe like10,000 to 25,000. 25,000 -50,000.
50,000 to 100,000. 100,000 to 200,000 posts right,.
and so what you're going to do is createmultiple sets of around 20 to 25 different hashtags andyou're going to rotate these hashtag.
sets throughout the week to see whichone's perform the best.
And as you're rotating hashtags andusing these different hashtags that have.
different number of posts on them, you'regonna start to be able to rank for the.
top 9 posts in that given hashtag,which is super powerful. So every single.
day when people searchsomething that they want to wear,.
something they want to buy, or a place theywant to travel to, they're gonna be able.
to see your post and see your page andsee your products every single day,.
and so it takes multiple exposuresbefore somebody actually buys something. So we're creating multiple.
touch-points right here to get the userseeing your page, familiar with your.
content, giving value, and thencreating trust for the type of content.
you post, which will lead to more sales.
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