Threads by Instagram Growth Hack

Instagram threads just launched this is.
the new Twitter platform that is built.
by Facebook's whole Suite of services.
we're going to talk about the five tips.
that you need to know to build your.
personal brand and take advantage of.
this new platform it just came out let's.
dive into it going into number one.
number one is being consistent in the.
content that you create so with this new.
platform there's no curated page it's.
literally a home page that has.
everyone's posts in it it's not just the.
people you follow it's fully.
algorithmically recommended feed there's.
no chronological order there's no lists.
there's no real segmentation at all so.
the only thing that you're going to be.
able to do to stand out is to post.
consistently you need to train the.
algorithm that you're going to be.
posting consistent content driving.
engagement to the platform number one is.
being consistent not only to take.
advantage of the algorithm but to get.
your own voice and understand exactly.
where you fit into this ecosystem just.
posting a couple of times is never going.
to build the brand that you really want.
you're going to need to stand out.
because your followers aren't just going.
to be seeing your content you're.
competing against everyone else number.
two is finding creators in your Niche.
everyone is trying to figure this out.
right now there's no hashtags there's no.
private lists there's no real guidance.
on what's going on right now so what do.
you need to do you need to build those.
hubs I'm working in the Venture Capital.
industry so I'm reaching out to all.
different vendor capitalists everyone.
that's posting for the first time that's.
making their first comments and I'm.
engaging with them that means liking.
their posts commenting on their post.
responding to what they're doing.
reposting what they're doing to my.
following reaching out to them directly.
to try to set up some sort of Engagement.
so that you can collaborate and cross.
promote follow them so they follow you.
back all these things are driving.
engagement to your profile and these are.
the things that the algorithm is going.
to be factoring in whether it shows your.
posts or not how many people are.
visiting your profile how many people.
are engaging with your posts how many.
will enjoy the post that you're creating.
as well as how much are you engaging.
with the rest of the platform all of.
these factors need to be considered in.
this number three is engage with your.
followers and other people's followers.
that means going and if you get a.
comment on your post liking it.
immediately responding with some sort of.
response that makes them want to comment.
again that means going and commenting on.
their posts so they're more likely to.
want to engage with you following them.
that means going into similar niches.
similar different people and following.
them engaging with their content you.
want to train the algorithm that your.
profile is a magnet for engagement.
whether that's you providing it or.
that's others giving it to you both are.
going to be recognized and tracked by.
the platform guaranteed you need to make.
sure that you're on top of this not only.
with your own following but with.
everyone else's too number four try new.
content Styles as we've seen with.
Instagram we've seen this with Twitter.
even with Facebook and other social.
media platforms different types of posts.
are changing the mess data on what's.
actually good on the platform sometimes.
it might be high volume which is what it.
seems like it is right now in the early.
meta it might be long form posts it.
might be threads that are short posts.
with multiple inside posts it might be.
quote posts where you're taking someone.
else's post and responding with your own.
content it might be posting images.
inside or videos inside of a tweet it.
might be the time of day that you're.
specifically posting all these things.
you need to try them all because you.
don't know exactly where the algorithm.
is going to be prioritizing whether it's.
your content whether it's your following.
specifically or whether this is platform.
wide there are absolutely levers that.
are being pulled by the platforms behind.
the scenes you need to make sure that.
you're covering your bases across all.
these different types of styles of posts.
so that you can be the one that captures.
the hot hand and finally the last thing.
that you need to focus on is follow what.
works if you're doing something and.
you're getting responses you're getting.
feed feedback especially from people.
that don't follow you you know that the.
algorithm is showing that to new people.
because obviously they needed to find.
your stuff somehow so double down on.
those strategies continue to be.
consistent double the amount of content.
you're posting out and hit those.
different strategies consistently and.
that's going to be the best way to build.
your brand remember people like to.
follow people more than they like to.
follow Brands that's why a lot of brand.
accounts get a ton of virality when they.
tweet like people or post like people.
because of the fact that it's relatable.
so make sure that you're trying to be.
relatable stream of Consciousness tends.
to work very well you hit one thing that.
strikes a nerve with everybody else and.
boom you're blasted out to everyone so.
make sure that you're consistent you're.
finding creators in your Niche and.
you're working together to cross promote.
the different types of content that also.
means sharing the love and making sure.
you're providing engagement to other.
people that does factor into the.
algorithm for your own posts as well.
engaging with your followers if somebody.
comments on your respond right away you.
want to keep that up as well as trying.
all different types of content Styles.
because you never know which one's going.
to work and then once you find the type.
of thing that works double down on that.
and continue to hit that Niche we're.
still so early there's going to be so.
many great brands that get built the.
other good thing here is that even if.
this threads app doesn't succeed these.
same strategies you can then apply to.
any other platform you're trying to.
build your brand on so all these.
strategies work incredibly well on the.
new threads app which I currently am.
using you can follow me on at Kyle.
sonlin there as well talking everything.
venture capital and everything in the.
new economy so follow me there I.
certainly will be engaging back with.
anybody the responds to any of my posts.
and we'll talk to you next time.