Tools & Tactics To Skyrocket Your YouTube Ranking

so i think a lot of repurposing works.
having a good like you know publishing.
native where it's like a this is clearly.
done for youtube uh that's gonna do a.
lot better and obviously uh when we.
think about tools that we use in in the.
youtube world tubebuddy right or vid iq.
for uh for.
from a keyword uh perspective you know.
when you publish your your video in the.
first hour if it's if the headline's not.
taking off if the thumbnail's not taking.
off if it's not like a top three video.
and you can see this in youtube studio.
if that's not working well then you you.
scrap you like change it right and so if.
you have a content team if you have a.
budget like some of the biggest.
companies out there like a hubspot they.
hire people specifically just to update.
content.
now obviously you do podcasts.
i personally put my podcast on youtube.
as well.
how is youtube fitting into your overall.
strategy because obviously you've got a.
good following in youtube.
how does that fit into what you're doing.
so i would say youtube what works really.
well is when like if this is being.
filmed and we put it on youtube this.
will do a lot better than us publishing.
like a a zoom interview right like.
people have gotten really lazy with that.
with the pandemic and myself included.
the engagement just retention sucks on.
that right and obviously with youtube.
you're a youtuber as well what matters.
the most click-through rates right your.
headline your your thumbnails matter a.
lot but also the the content itself has.
got to be engaging this is why like joe.
rogan does really well with his podcast.
uh patrick about david they have a.
studio for it so i think if you have a.
studio build out it ends up doing a lot.
better it's worth it to invest at 5 10.
15 maybe even 20 grand for a studio um.
but.
it's.
and if you can get that machine to.
compound there's actually a podcast in.
miami where they just talk about dating.
all the time some of these videos get.
like eight hundred thousand a million.
views or so and it's like a five minute.
clip just from that podcast so i think a.
lot of repurposing works having a good.
like you know publishing native where.
it's like a this is clearly done for.
youtube uh that's gonna do a lot better.
and obviously uh when we think about.
tools that we use in in the youtube.
world tubebuddy right or vid iq for uh.
for.
from a keyword uh perspective but i.
think what most people don't do is.
actually using uh.
this is where i i usually don't use va's.
but this is where you can use a va where.
you have someone that's looking at your.
competitors what videos getting the most.
comments um which like what's getting.
the most click-through rates like which.
videos are trending and then you can.
figure out you know what what videos you.
want to attack because you've already.
seen those videos are proven um in.
youtube and this works for tick tock as.
well and i know you know had a bunch of.
people just talk about tick-tock.
and.
so.
you're using vid iq and everything else.
is that.
obviously you're still optimizing and.
everything else but what are the other.
advanced things you're doing in youtube.
obviously ranking well on youtube.
you know seon on youtube is is a big.
thing.
what can you give the audience here.
today that would help them rank well.
other than vid iq so i've actually.
worked i've we've hired a couple of um.
great youtubers right so like they have.
millions of subscribers and the thing.
they always say to us is you know when.
you publish your your video in the first.
hour if it's if the headline's not.
taking off if the thumbnail's not taking.
off if it's not like a top three video.
and you can see this in youtube studio.
if that's not working well then you you.
scrap you like change it right and we.
have one of these videos recently on on.
nfts um it was tanking in the first hour.
or so and so usually i won't jump in.
right but like um you know i decided to.
jump in on this one and i changed the.
title and then it just started shooting.
up right and it became one of our top.
videos in the last two three months or.
so so i think.
people don't appreciate that that much.
but when you look about when you think.
about mr beast you've got 100 million.
subscribers it's literally thumbnails.
and it's click-through rate right um and.
obviously you want to make the best.
video possible that's the biggest.
barometer so what works really well for.
us right now that's really underrated is.
updating content right and there's.
actually something that google released.
recently they just patented this on kind.
of um information freshness right and.
what they're looking for is because a.
lot of the search engine results they.
look the same right now a lot of them.
because everyone's copying each other.
everyone's doing this you know.
skyscraper thing they're all copying.
each other right so they're looking for.
anything new a new insight that you.
might have maybe some data that you can.
share um if you have that on the page.
you're gonna do a better job of ranking.
well and most people don't think about.
updating their content right um and so.
if you have a content team if you have a.
budget like some of the biggest.
companies out there like a hubspot they.
hire people specifically just to update.
content and like i have a survival blog.
that gets a couple million visits a.
month we have a couple of writers that.
are just dedicated to just saying okay.
these are our top you know 20 posts that.
we've had in the last 12 months or so.
let's update it let's add a paragraph.
let's add two paragraphs or so let's add.
some insights in here maybe it's an.
interview like this or maybe there's.
some data that you can pull some.
proprietary data.
and that that's underrated um what's.
also underrated is you know we have we.
have software that we give away um that.
shows like when you're your content is.
decaying like when you're losing traffic.
on specific content um you can dm me on.
twitter for that or something but um.
when you give away free software this is.
in sas this is known as product led.
growth and that's a very long-term way.
of thinking right but when you look at.
what hubspot did when they started.
giving away their crm for free if you.
look at what my podcast co-host neil has.
done with ubersuggest that's for free.
right um he just bought answer to public.
like free and so we we believe that the.
future of sas is giving products away.
for free because that's the modern day.
infographic right like 10 years ago it's.
like oh you got to make an infographic.
and you could get a lot of links no no.
no now the bar is lifted now you better.
build some software um and add a lot of.
utility and that's how you can get the.
links coming in and like that also.
builds word of mouth as well.
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