Why Buy an Affiliate Website?

so you're about to start an affiliate.
site in a new niche so your options are.
build the site from scratch use an.
expired domain or buy an existing site.
that's already ranking in your niche now.
while all these options are valid in.
their own right.
in this video i'm going to show you some.
ridiculously strong arguments for option.
number three.
buying an existing site let's talk about.
why purchase a website in the first.
place.
rather than building one from scratch.
and i'll also give you some criteria.
that you can use to find diamonds in the.
rough too.
if you're going to buy a website so.
let's let's talk about why would you.
purchase a website rather than building.
one from scratch.
starting from left to right first you.
get to know the minimum earnings that.
this particular website or niche could.
make.
i've been doing affiliate marketing for.
over 10 years and i would say i'm pretty.
darn good at figuring out how much.
a niche could make once we're ranking a.
website pretty high.
that said i'm wrong more than i'm right.
figuring out.
how much money a niche will make it's.
just it's just like guessing you get.
some indicators you know that.
obviously being in the casino niche will.
make more money than being in the ping.
pong niche but.
you don't really know until you're there.
in the trenches ranking.
so when you're buying a website you get.
to see this website's profit and loss.
sheet you get to see its financial so.
you know.
even if you don't improve anything.
that's at least how much this website.
can make.
after that we can avoid the google.
sandbox google sandbox is basically a.
leash that google will put on.
any new website just no matter what kind.
of seo effort you put into it just not.
going to move anywhere and it's no fun.
to be.
dealing with the site that's in the.
sandbox and then lastly it's efficient.
use of your resources at my affiliate.
agency lead spring.
our most expensive resource is human.
resource we like to hire.
a players the best of the best it's the.
most irresponsible use.
of my resources to put them on projects.
that aren't moving along and getting.
gains.
and i invite all of you to take a look.
at your own businesses and find.
have i already reached the cutoff where.
time is more valuable.
than money now i want to do a little.
simulation here let's look at two.
timelines.
what we're looking at is on the left.
we're going to look at.
what is a scenario what are the costs.
and what's the timeline involved.
if i wanted to build a website from.
scratch that eventually reaches 500.
a month on the right we'll look at what.
the scenario looks like.
if we just bought the website straight.
up okay so on the left let's start.
building from scratch.
and again we're shooting for a website.
we're going to get it from zero to 500.
a month let's look at the cost first.
let's talk about.
content right so i'm estimating you're.
going to probably want to launch with 50.
articles on there.
an average of 1500 words each and if you.
get a good deal on a good writer.
six cents per word so that's gonna.
equate to about four thousand five.
hundred dollars in content.
and i'm being pretty generous here now.
how about backlinks so i gave a big.
range here if you're doing all the link.
building yourself you're writing content.
for guest posts you're emailing people.
every single day.
you're doing this whole process to try.
to get links it's still gonna cost you.
one thousand dollars and if you're.
outsourcing the whole thing and maybe.
purchasing all the links.
it can cost up to ten thousand dollars.
it all just kind of matters.
where you're getting your links from and.
the cost that's going to be et cetera.
now i know a lot of people say i don't.
want to be one of those guys that buys.
link.
but no matter what it's going to have.
some cost to it.
even if you never exchange money at the.
end of the.
at the end of the line you're still.
contributing to payment in terms of.
staff you're paying or tool costs or.
content for guest posts and stuff like.
that there's always a cost to backlinks.
and then.
another wide range here is operator cost.
so if you're.
the one in the trenches you're uploading.
all the content.
you're doing all the grind level work.
you can do it for zero dollars.
it's a zero dollars an operator cost but.
if you're outsourcing if you're getting.
content editors designers and stuff like.
that you got a tech guy.
i. t so that could cost up to 20k.
so for a grand total of a big range here.
of 5. 5 k.
to 36 thousand dollars and it's going to.
take you anywhere between 3 to 12 months.
i mean this is just there's a huge range.
you could get lucky and it could pull.
off in three months or it could take a.
year.
now let's look at the other side of the.
coin so let's say you want to acquire a.
domain.
and that just straight up it's going to.
have been making 500.
a month this is going to cost you.
between 16 000.
and 20 thousand dollars based on modern.
day valuation models which i'll discuss.
later.
and as you can see right away 16 000 to.
20.
dollars is right in the middle of this.
total website cost.
if we were building it from scratch you.
can definitely spend more.
than 16 to 20k to get to the same level.
but the benefit from buying.
is you get that today you don't have to.
wait three months to 12 months for this.
and what i think the true cost of of.
building a website from scratch is.
actually opportunity cost.
so you saw this graph before you saw how.
we got from two thousand dollars a month.
to fifty thousand dollars a month you.
know the potential that uh content.
websites can make you know.
and fifty thousand dollars not a month.
isn't even alive.
i've seen a lot of people do much better.
than this.
if we can get to fifty thousand dollars.
a month why would we.
tack on three to 12 months on top of.
that that's opportunity cost here and.
that's why i'm not interested in.
building websites.
unless there's just a niche that's very.
specific.
and i wouldn't be able to find an.
existing website already.
and there's also other cases if you're.
just a very beginner.
at seo well definitely you want to get.
your hands dirty first and build it from.
scratch but since we're on the topic.
of getting from zero to 100 as fast as.
possible this is what i'm going to.
recommend.