YouTube is Changing

if you haven't noticed things are.
changing and it was been popular and.
worked five years ago it doesn't.
necessarily work anymore let me explain.
you see five years ago lambos were the.
thing tai lopez was one of the first.
ones who really took off and back then i.
think that people were not as aware and.
not as educated about the whole online.
space and how everything works however.
now things have been changing people.
have become much more aware and much.
more educated the flashy guy the person.
who flashes screenshots of money and.
lamborghinis and everything on the.
screen.
doesn't necessarily work anymore i mean.
don't get me wrong it probably does and.
it converts but the question is does.
that really build trust between you.
and the viewer you see youtube is a.
living thing it is constantly changing.
and there are new trends coming in all.
the time and whatever worked five years.
ago doesn't necessarily work now you.
really got to have a feel for what is.
the current situation the current.
environment of youtube and my bets is.
that right now being genuine and being.
transparent is much.
more relatable than the guy with the.
lamborghinis and everything so i.
recently made a video titled an honest.
conversation about youtube automation.
and that video performed extremely well.
it wasn't me saying hey guys i'm the.
guru i made a bunch of money with.
youtube automation i'm gonna teach you.
and oh by the way there's a course that.
you can buy from me it was actually the.
completely opposite it was me saying hey.
guys i started youtube automation and by.
the way it's very.
hard and here's what you should know and.
the funny thing is that in that video i.
said i know that this video is not going.
to perform well i know right now for.
sure this video is not going to do well.
but i was wrong and that video performed.
much better than all of my other videos.
so i think that people on youtube are.
now tired of this old format video style.
where it's like how to make 100 million.
dollars on youtube just click this video.
and i'm gonna give you the step-by-step.
tutorial instead people are now looking.
for more genuine information someone.
that they can actually connect with.
through video and so there are a couple.
of reasons why this is happening first.
off i think the main one is because it.
has been around for a while and people.
are becoming much more aware of it now.
it's come to a point it's like kind of a.
like a tipping point almost i feel where.
people have become much more educated.
people are growing up on the youtube.
platform right we're getting getting.
older and so now.
it has been reversed from the flashy guy.
to the actual genuine guy who you can.
build a relationship with because you.
see it's very hard to relate to someone.
like tai lopez gran cardone or dan lok.
because you and i we're just regular.
people living our regular lives trying.
to build something on the internet.
whatever it is whether it's a youtube.
channel online business it's much more.
relatable to.
listen to someone who is actually going.
through the same things as you are who.
might be just a few steps ahead of you.
and he was like hey listen like i know.
where you are right now i've been there.
i took a couple of more steps.
and this is the path and these were the.
mistakes i made so i'm just gonna tell.
them to you but you see nothing is.
either black or white things are always.
false somewhere in the gray somewhere in.
between.
and they're always going to be.
trade-offs so even though the pendulum.
is swinging towards the genuine guy.
that's going to result in less authority.
but the authority is going to be built.
over time as people follow along the.
journey of that person for example i've.
been around on youtube for two and a.
half almost three years now you can see.
my journey starting from one thing.
involving into the other thing and when.
you discover someone's channel you want.
to understand them as a person you want.
to feel how they are as a person and so.
you i myself look back.
when i discover a new channel look back.
at the old videos see what that person.
was doing how they evolved where they.
are right now etc and this.
applies to all of the new creators the.
reason why mr beast is so appealing to.
the younger generation is because.
everyone can relate to him it's such a.
cool story he started at 11 years old he.
published over 1 000 videos himself and.
now he's made it big and that's the.
thing we can follow along for the.
journey we can see his whole life.
captured on video on youtube so if.
you're starting a youtube channel my.
advice for you would be.
be as genuine as possible you want to.
still cater your video to the format of.
the platform you don't want to have your.
videos boring where you're just mumbling.
and you're having too many pauses.
because that's not going to have a good.
retention but what you do want to make.
sure is that your content speaks.
directly to the viewer so i'm speaking.
to you right now you're looking me in.
the eyes and i'm looking at a camera but.
i'm imagining you in my head and so if.
we ever meet or if we talk over the.
phone.
i'm gonna know you and you're gonna know.
me and i think that right now this is.
one of the most important things to the.
success on youtube is to be able to.
build a trust to be able to build a.
relationship between you and me.
and you understanding that i'm a guy.
just like you who is doing his thing and.
sharing the journey along the way.