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Features

Reporting

Voluum’s reporting capabilities are powerful and user-friendly. The platform tracks key metrics such as impressions, visits, clicks, and conversions. These metrics are presented in real-time through an intuitive dashboard, enabling businesses to monitor and optimize their campaigns effectively. Voluum’s superfast reporting provides insights into over 30 performance metrics, helping marketers make data-driven decisions to improve ROI. By leveraging these tools, businesses can identify trends, adjust strategies, and maximize the effectiveness of their advertising campaigns.

Integrations

Voluum supports a wide range of integrations that enhance its functionality and streamline workflows. Key integrations include:

• Ad platforms integration: Seamless connections with major ad platforms allow for centralized tracking and optimization.
• Data sources: Custom conversion tracking and integration with various data sources enable comprehensive analysis.
• Traffic source management: Pre-configured templates simplify the setup of traffic sources, saving time and effort.
• Automizer tool: Automates campaign management with rules for bid adjustments, alerts, and more.
• Real-time analytics: Provides real-time updates to drive immediate responses to performance changes.
• Advanced A/B testing: Supports testing variations to improve campaign outcomes.
• Fraud protection: Built-in tools shield campaigns from fraudulent traffic.
• Mobile app integration: Offers on-the-go access via mobile apps.
• Cookie-safe tracking: Ensures compliance with privacy regulations.
• Collaborative tools: Facilitates teamwork with partners and clients.

These integrations centralize campaign management, improve workflow efficiency, and optimize marketing strategies.

Mobile apps

Voluum provides mobile apps for iOS and Android, designed to facilitate on-the-go campaign management. Key features include:

• Campaign oversight and control.
• A customizable dashboard with widgets for quick access to vital stats.
• Notifications and performance updates for immediate awareness of changes.
• Data analysis tools to review reports and metrics.
• Auto-rules management to enable or disable automation as needed.

The apps are available on the App Store and Google Play. They allow users to access and manage campaigns from anywhere, ensuring flexibility and efficiency for remote or traveling marketers.

Single sign-on (SSO)

Voluum supports Single Sign-On (SSO), allowing users to log in using credentials from identity providers. This feature enhances convenience by reducing password fatigue and streamlining access. It also boosts security through multi-factor authentication and improved access control. SSO minimizes the risk of breaches and simplifies user management across platforms.

Automation

You can save precious time while getting things done with the various automation features of Voluum. The Automizer gets rid of manual work by automating campaign rules like bid adjustments. Performance notifications keep you updated about your portfolio with Auto-Rules and Alerts. The Traffic Distribution AI gives the traffic for the high-performing campaign. With A/B Testing Automation, You can run A/B tests and optimize them without any manual intervention! Custom Alerts notify users whenever a key metric experiences a significant change. This ensures that you are always in the loop! To end with, Cookie-Safe Tracking lets tracking proceed when privacy laws are adhered to. These features work together to create seamless workflows and help users focus on strategic growth.

Security

Voluum strives to maintain an effective level of security such that user data is secure and in line with GDPR, SOC 2 and other policies. The security level of the platform ensures Data Encryption (TLS). Access Control restricts access to sensitive data to authorized individuals only. The platform uses cloud infrastructure from partners like AWS and GCP that both adhere to standards like ISO and SOC, giving Infrastructure Security. Moreover, Voluum’s Incident Response procedures facilitate effective and timely response to incidents. The transparent privacy policies of theirs delineate how and where user data is processed and stored. These security precautions help in keeping your data and privacy safe.

API

Voluum’s API provides extensive customization and integration opportunities:

• Structure: REST API with HTTPS and JSON.
• Capabilities: Fetch cost data, record conversions, manage campaigns, and send data to traffic sources.
• Integration: Supports full and partial integrations with platforms like Google Ads, Facebook, and TikTok.
• Templates: Simplify integration with pre-configured tracking tokens.

The API allows marketers to tailor Voluum to their specific needs and streamline operations. For more details, visit Voluum API Documentation.

Deployment

luum provides two deployment options to cater to different organizational needs. The Cloud-Based Deployment offers scalability, reduced maintenance, easy accessibility, and cost-effectiveness. However, it also comes with some drawbacks, such as potential data security concerns, reliance on internet connectivity, and limited control. On the other hand, On-Premises Deployment provides full control over the system, enhanced customization, and stronger data security. However, it comes with higher upfront costs, ongoing maintenance responsibilities, and limited scalability. The choice between cloud-based and on-premises deployment depends on an organization’s specific requirements, budget, and regulatory needs.